Before I begin, let me first say that I love the Google company and all that it has done for search engines and internet fun (including my beloved Gmail and Chrome and Blogger). Now that I've professed my love, though, I must say that if you read the entire page, you might be left scratching your head--just as I am.
Allow me to quote some of my favorite specifications for how to properly use the word Google:
Use the trademark only as an adjective, never as a noun or verb, and never in the plural or possessive form.Oops. I google things daily and talk about Google as an entity. Apparently I need to say 'I used the Google search engine today', but that just sounds way too wordy for my taste.
One of the conditions for all uses is that you can't mess around with our marks. Only we get to do that. Don’t remove, distort or alter any element of a Google Brand Feature. That includes modifying a Google trademark, for example, through hyphenation, combination or abbreviation, such as: Googliscious, Googlyoogly, GaGooglemania. Do not shorten, abbreviate, or create acronyms out of Google trademarks.After reading this, I'm begging Google inventors to come up with something Googliscious or a new feature called Googlyoogly. I mean, really, how can they resist?
Don’t use Google trademarks in a way that suggests a common, descriptive, or generic meaning.That includes not using Google to refer to using a search engine in general, which I am also guilty of (e.g., telling someone to google something, when what I really mean is to perform an online search).
Because I love the Google company (not only because they use cute graphics around holidays on their websites but also because they are such a rockin' company), I formally apologize for misusing the Google name. However, along with that apology, I ask that the big wigs of the company reconsider the ban on using Google as parts of speech other than an adjective. It's just more convenient to tell someone, 'Go Google it!' Do you think they'll mind as long as I capitalize the verb to show it's a proper search engine I'm referring to?